Aufeminin

The magazine and media Aufeminin entrusted us to define a new graphic and visual territory listed in the codes of the web culture. Au Féminin is a digital native media, geared towards a transgenerational and inclusive audience and all subjects without taboos. Our idea was then to instill in the readers’ mind that they take are part of a community, a team, a circle. The identity is based on the universal shape of the circle and all its derivatives: these forms allow to install a pop and graphic universe and to express the idea that equality is built together every day.