The famous French brand Balzac opened l'Adresse, their first physical store in Paris in September 2022 and asked Martine to help them define the store's graphic codes. We proposed to enrich the existing visual identity with a strong color duo (khaki and fushia), and a new emblematic typography. Stamps were designed to communicate on the sustainable dimension of the brand, with the ambition of creating a community around these values.
Photo ©Balzacparis
Services Packaging, print, shop experience